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罗永浩直播带货首秀丨Smartisan's founder breaks sales record on Douyin

CHINADAILY  · 公众号  · 时评  · 2020-04-02 15:30
Luo Yonghao, founder of the smartphone company Smartisan, attracted an audience of 48 million to his first show as a livestreaming celebrity featuring products for third parties on the short-video platform of Douyin on Wednesday, where he topped the sales record of the platform, registering 110 million yuan ($15.44 million), according to sina.com.cn.In the three-hour show, he sold 22 kinds of products with XGIMI H3 projector (36.40 million yuan), Xinliangji spicy crayfish (20.45 million yuan) and Roborock floor mopping robot (over 17 million yuan) taking the top three spots.Since March 26 when Luo Yonghao said he would join hands with Douyin, the former New Oriental English teacher who calls himself the first generation of internet celebrity spent just 12 days on striking the cooperative deal with Douyin and putting on his first show, during which he hit the headlines and became ………………………………

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