经济学人 | 奥运会收视率连年下降，为何广告费却一如既往高昂？

关注公众号 英语学习不迷路双语文本Among the records broken at the Tokyo Olympics, one went uncelebrated: the games were the least-watched in decades.在东京奥运会上打破的记录中，有一项没有得到庆祝：这是几十年来观看人数最少的一届奥运会。In America just 15.5m people tuned in each night, the fewest since NBCUniversal, now part of Comcast’s cable empire, began covering the event in 1988.在美国，每晚只有1550万人收看，这是自1988年NBC环球（现为康卡斯特有线电视帝国的一部分）开始报道这一赛事以来收看人数最少的一次。Viewership was 42% lower than at the Rio games in 2016. Broadcasters in Europe recorded similar falls.与2016年里约奥运会相比，收视率下降了42%。欧洲的广播公司也出现了类似的下降。Brands that had paid to advertise alongside the jamboree ………………………………