The booming of Short Video industry benefited from the popularity of 4G andcontinuous optimization of network equipment. The changing media and consumption behavior of netizens also drive the continuous innovation and development of Short Video industry. The policy becomes standardized andstrict, the market competition becomes more intensified. It is expected that the competition of consumers’ attention will show greater differences.Key takeaways •The short video entered a gradual developing period in user scale with -0.1% half-year growth rate, while duration dividend is expanding. The duration proportion of short video exceeded online video with 40.2%year-on-year growth.•The consumers in lower tier cities and of the older generation have a faster growth trend in emerging videomedia. The short video earned stronger influence.•The consumers in lower tier cities enjoyed a
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