As Chinese people were urged to stay at home amid the novel coronavirus epidemic in China, the "homebody economy" reached a wider population across the country, as a growing number of people shopped, studied, worked and amused themselves online at home.Nielsen recently released a study on the homebody economy amid the COVID-19 pandemic. The study surveyed consumers during the epidemic, and analyzed the “homebody economy” to discover new consumption trends.“ The Chinese government rapidly responded to the epidemic by rolling out a series of comprehensive health and safety measures, effectively containing the virus. The moves have greatly strengthened the Chinese people’s confidence in overcoming the crisis.Although home quarantine restricts people from going out, it makes staying at home a new way of life and thus boosts the ‘homebody economy’. Online s
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