哈评双语 | How companies expain large-scale failure（企业如何解释重大失败）

Creating bold new products requires experimentation, and sometimes things go catastrophically wrong. When that happens, smart firms focus on the opportunity for organizational learning—a process known as sensemaking. A new paper examines a different aspect of catastrophic failure: sensegiving, or how a company frames the event for outside stakeholders, including investors and customers, and for the public at large.catastrophic：灾难性的，毁灭性的大胆的产品创新需要实验，有时会造成惨重失败。出现这种情况时，明智的企业会强调组织学习的机会，即“意义构建”。一项新研究分析了重大失败的另一面向：“意义赋予”，即公司如何向外部利益相关方（包括投资者、客户和一般公众）解释失败。Researchers examined tweets, blog posts, and media statements from the private space companies ………………………………