Harvard psychologist suggests twenty seconds is long enough to sway a decision.It is 9:00AM in our New York City office, and one of us (Jordan) stops by the fifth-floor kitchen to pick up a free piece of fruit — a healthy perk that Weight Watchers offers its employees. When he arrives, he faces a familiar sight: the bananas are already gone and only the oranges remain. When other hopefuls approach and find the bananas missing, they do not take a free orange. They just walk away. What is wrong with these people? Is there a subculture of orange haters lurking at Weight Watchers?It turns out the answer is no. The other one of us (Tania) has observed this phenomenon in hundreds of companies across the country. We’ve come to think of it as the Banana Principle: bananas always go first, oranges last. It is not about the fruit itself. A psychologist might say it’s about human natur
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