China’s short video giant reported a 54% increase in beauty and skincare product sales, while flower orders surged by over 200%.Women bought flowers and plants in higher numbers, while more men purchased skincare products and cosmetics during a recently concluded International Women’s Day-themed sales event on Douyin, the Chinese version of TikTok.In China, International Women’s Day has become a major online sales event for top retail platforms, including Taobao, JD.com, and above all Douyin, which has expanded its e-commerce capabilities in recent years.According to Douyin’s data, the gross merchandise volume for beauty and skincare products rose by 54% year-over-year, including a notable increase in purchases by men.Purchases of makeup sets and concealers for men surged during the sale this year, increasing more than 27-fold and 22-fold, respectively, compared with 2023.Euromonitor, a London-based research firm, has projected that China’s market for men’s skincare product
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