2013.10for Seibu department storeThe multi brand and shared areas for the women’s clothing floor on the third floor of the Seibu department store in Tokyo’s Shibuya. The ‘contemporary luxury’ floor presents multiple brands together in a unified environment, but each brand needs to be gently distinguished from the others. The brands’ lineup and product arrangement change at a dizzying pace, so the fixtures needed to be easily modifiable. Our design took inspiration from the wrought iron fences surrounding the parks, squares and other green spaces in European cities. We created screens based on these fences, and suspended them from the ceiling as hanger racks for the clothes. The screens are easy to remove and relocate, and have built-in lighting to illuminate the clothes. They come in six different patterns, to give each brand a distinctive look. We also created ceiling
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