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As COVID-related travel restrictions ease, China's outbound tourism is steadily recovering. Qunar.com reports that Chinese tourist travel volumes have already reached the pre-pandemic levels from the second half of 2019. Meanwhile, the short video-sharing platform Douyin is witnessing a surge in demand for travel content. This travel rebound is accompanied by a significant boom in China's retail spending, indicating heightened consumer confidence and expenditure, both domestically and internationally. In this whitepaper, we dive into China’s outbound tourism’s evolving landscape, its implications for consumption trends, and the future of tourism. Download the 2024 Chinese Outbound Travelers Whitepaper to learn: 1. Insights into China's Post-pandemic Travel Resurgence 2. China's Post-pandemic Travel Trends 3. Travel and Retail Spending: Pre- and Post-pandemic Trends 4. Detailed Analysis of Chinese Traveler Types 5. Popular Digital Platforms Used by Chinese Travelers 6. Chinese Out
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