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Star power Astrology is booming, thanks to technology and younger enthusiasts Gen Z is full of stargazing users Transiting Pluto Semisextile Natal Uranus in Capricorn. That was the response Co-Star, an astrology app, gave when your correspondent asked if he should work harder. It meant, in plain(er) English, that the position of Pluto vis-à-vis Uranus could spark creativity, reduce the need to “conform to traditional work expectations” and unleash a “natural sense of individuality, rebellion”. Citing the movement of planets for missing a deadline, however, would not please your correspondent’s editor. Horoscopes, be damned. More users globally are turning to astrology for advice. Co-Star, an American firm, is reported to have more than 30m users, whom it charges for queries ($2.99 gets you five questions). AstroTalk, an Indian firm, connects more than 40,000 astrologers to 80m customers remotely. Spending on astrology-related products and services is projected to grow to $22
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