今天看啥  ›  专栏  ›  新英文外刊

付费订阅社交软件会更好吗?| 金融时报

新英文外刊  · 公众号  ·  · 2024-03-27 08:30
📢 文末扫码进群,免费领取双语精读版These platforms aren’t free, and regulators are trying to manage the priceFinancial TimesSocial Media23 Mar, 2024 | 740 words | ★★★☆☆Last November, Meta started offering users in the EU a new version of Facebook and Instagram. In exchange for as much as €12.99 per month, the company promised neither to process data for personalised adverts, nor to show any ads at all. I dislike being hounded to buy stuff, and watched with envy. Could changing the way we pay for social media make it better?The current model involves us exchanging our time, attention and privacy for cat videos and jealous girlfriend memes. We all pay eventually, as ad spending is ultimately built into prices. Including the likes of Google and Amazon, in 2022, Britain’s average digital ad spend was a little over £900 per household.This system’s main benefit is that it is accessible to those without much cash. Personalisation should save people from s ………………………………

原文地址:访问原文地址
快照地址: 访问文章快照