The past weeks have been filled with extraordinary challenges. While the COVID-19 epidemic continues to take a huge toll on people, communities, the economy, and business as a whole, this is not the first crisis brands have been faced with in recent history. Building on our experience helping brands navigate uncertain environments during the 2003 SARS epidemic and 2008 global financial crisis, we’ve identified potential learnings and compiled our insights in Making Brands Matter in Turbulent Times, a report providing marketers with actionable guidance to respond to the COVID-19 outbreak. In every crisis lies an opportunity 「 Whilst there is still uncertainty about how and when the virus will be contained, what we do know for sure is that the crisis will pass. We believe, and history supports this, that agile and competitively-minded brands that get it right in the t
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