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For sex advice, people in China turn to a 65-year-old female BDSM expert at $15 a pop She can help. In China, sex can be an awkward topic to talk about publicly. But the country’s most prominent female sexologist is trying to change the public’s mindset through her books, and now through social media. Li Yinhe is known in particular for her research into BDSM, including her book Subculture of Sadomasochism, published in 1998, China’s first book on the subject. Her own personal passion for the practice, which covers a variety of role-playing behaviors around bondage, discipline, and submission, turned into a passion to demystify it for other people. The first print run of 60,000 quickly sold out. She also offers her services as a sex adviser to her 1.7 million followers on social networking site Weibo—but since a ban on her account after she spoke out against govern
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