TUR House，西班牙马德里

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Everything was in the shops, we just had to dream. 一切都在商店里，我们只需要梦想。 In contrast to standardization and alignment, there is customization. The current trend in the construction market is dragging us towards a world of industrialized and repetitive solutions. 与标准化和对齐相反的是定制。当前建筑市场的趋势正在将我们拖向工业化和重复解决方案的世界。 The big developers put houses on the market “for all audiences” finished with neutral and inexpressive materials. Thus, their range of buyers will be a priori greater, based on the principle of offering something standard that can be sold quickly and without problems. 大型开发商将“适合所有受众”的房屋推向市场，并采用中性且缺乏表现力的材料完成。因此，基于提供可以快速且毫无问题地出售的标准产品的原则，他们的买家范围将先验地更大。 What happens then with those who want a special home? ………………………………