Traffic Changes of Digital Media in 2021Q4

文章预览

Follow GMK in WeChat to get insights anywhere anytime This year, several government agencies, such as the Cyberspace Administration of China and Ministry of Education of the People’s Republic of China, strengthened the regulation on digital media, and major Internet companies continue to promote the layout of the low-tier market. Consumers‘ media behavior has changed. The fourth quarter ushered in the National Day holiday and Double 11 festival. The first quarter of next year will usher in the Spring Festival holiday and the Beijing Winter Olympics. How will digital media traffic change under the epidemic prevention and control? In this issue of Media Express, GroupM Knowledge will analyze traffic changes of digital media in 2021Q4 and predict digital media traffic in 2022Q1. Key takeaways are as below： Changes in the media market Policies affected the traffic of game media ………………………………