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Chinese consumer behavior seems to change faster than in other markets. Increasing exposure to and integration of social media in daily life play a significant role in this rapid change. The market can also be quite complex as different groups and regions have different needs and may experience different trends. With their increasing consumption and purchasing power, understanding the preferences and mindsets of Chinese consumers is the key to the China market. This article will shed some light on Chinese consumer behavior. 1. Chinese Consumer Demographic China’s main consumer force is made up of people in their late 20s and early 30s. They’re called the “post 80s” generation; those born between 1980 and 1989. They not only buy things for themselves but for also for their parents and children. China Business Review Report indicates that many con
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