专栏名称: AI Interface
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情感化IP体验设计

AI Interface  · 公众号  · 设计  · 2019-02-13 09:32
01_Character PromotionABCmouse 是一款源于美国的儿童英语启蒙在线教育 App,全美知名,深受爸妈与小朋友们的喜爱。为配合中国市场运营,我们进行了品牌重塑,并在 App 中采用了更生动的 ABC Mouse 3D 角色。3 到 8 岁小孩是 App的目标用户群,所以在设计过程中特别将造型简化,眼嘴鼻的比例也进行了细微调整,将可爱感发挥到了极致。ABCmouse is an English education app. In the United States has an original curriculum, with the Chinese market for brand re-engineering. In particular, a lively 3D character is used in the app. 3D based on 2D design. Because the children are between the ages of 5 and 10, the form is more simplistic in the design process, and the proportion of the nose and mouth is finely adjusted to bring the cuteness to the extreme.02_3D Sticker conceptABC Mouse + Study ………………………………

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