【HBR】Getting Your Team to Do More Than Meet Deadlines

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It’s 9:00am on a Monday and you just arrived at work. Your to-do list for the week is long: answering emails, making client calls, attending meetings, researching a client’s needs, writing a proposal, updating a project plan, reading about new developments in your field … the list doesn’t seem to end. Which tasks should you focus on first? The approach that many of us too often default to is checking off tasks that are easiest to complete or are due first, regardless of importance – a phenomenon that scholars describe as the “mere urgency” effect. In 2018 researchers documented this effect across five experiments in which they asked participants to make trade-off decisions between tasks that varied in urgency and importance. Urgent tasks expired faster, whereas important tasks paid more. They found that people favored urgent tasks over important ones — even when t ………………………………