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In March, a rapper known as Nuomi, or Lodmemo, captured the internet’s attention with his infectious track “Thank God, Thank Heaven.” Featuring the catchy refrain “Shady, Shady, I want to diss you” and showing Lodmemo lounging on fitness equipment, the song quickly went viral. As of the beginning of July, the music video has garnered approximately 1 million likes and has trended multiple times on social media, earning Nuomi more than 3 million followers on Douyin, China’s version of TikTok. Nuomi is a grassroots rapper from a small town in the Liangshan Yi Autonomous Prefecture in southwestern Sichuan province. Before he found fame, he was representative of many in China’s overlooked corners of society: a left-behind child, a young man who grew up in a small town, and an urban migrant worker. Nevertheless, his drive to leave his hometown — sometimes with the help of his fans — and his search for success have helped him to realize his dream of becoming a rapper. Determ
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