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Sr. Communication Strategist 📍Shanghai Hub NEW Core Responsibilities: Strong understanding of the media landscape in China, continuously keeping up to date on new media trends, platforms and their ever-changing roles. Strong cultural insight and unique understanding of modern Chinese identity and consumer behavior for building a long-term sustainable brand platform in China. To develop strong creative briefs based on business briefs received from marketing teams. To work closely with creatives to develop successful campaigns. Be updated on global strategies and campaign proposals to be able to bridge global strategies with local insight and culture. To drive and continue to innovate the format for regular encouragement sharing for internal OLA team and marketing teams. Be able to present ideas clearly and strategically to internal and external stakeholders and partners. Establish strong ties with strategist colleagues across the OLA hubs by participating in existing forums and new i
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